BMW is one of the world‚Äôs largest automotive¬†companies, known for the style and performance of¬†their cars. With millions of satisfied customers¬†already around the globe, BMW also wanted to reach¬†and exite¬†new car enthusiasts and those generally¬†interested in mobility and technology via a new¬†international ‚Äúmain stage‚ÄĚ: BMW.com.
This video case study showcases the website, its¬†goals and challenges, explains the cooperation¬†between BMW and Google, demonstrates the great success¬†of the cooperation and promises future¬†partnership.
GOOGLE X BMWMUNICH X 2018CONCEPT X DIRECTOR X PRODUCER
DOP: Georg Lucas M√ľller
Editor: Sebastian Chilla X The Shack
Animation: Henning Basler
Sound: Hannes Mielke X The SoundshackProduction: Sirensrock Film
LOOK & FEEL
The video will inform in an entertaining way by¬†giving input from the experts and showing footage¬†of the website combined with animations and¬†graphics that explain the benefits of the new¬†bmw.com website.
We focus on ‚Äöin camera solutions‚Äė to show the¬†mobile website. That means we try to show all¬†functions by filming them. If there is an¬†additional function or a function we need to¬†explain especially, we will show it on a reduced¬†background with easy animations.